Realistic time frame Essay Example

Realistic time frame Essay Example Realistic time frame Essay Realistic time frame Essay Part of customer services involves asking the customer what it is that they want and listening to feedback from customers. If we take more time to listen to the customers problems, such as problems with the kind of product we are supplying, through improved customer service then we can ensure that we are selling goods that are wanted by the customers. This would help us to identify which product lines we should drop. This would only work if communication internally is done properly. Aim 2)  By improving customer services even further at John Lewis more people will shop in the department store buying more goods. This would help to strengthen the relationship that John Lewis has with manufactures. This helps to create better deals for John Lewis and in turn the customer in regards to prices as well as the efficiency of non John Lewis stock lines being delivered to the customer in a realistic time frame. Aim 3)  Further improvement to the quality of training that partners undertake in the partnership, will help improve the rapport that partners build up with the customers. This improvement in the customer services will help over a number of different areas which all contribute to being able to offer an extremely high level of service to the customers which would stand up well to competition elsewhere in the market.  Aim 4)  The Branch already meets this aim however areas for improvement could come from developing this aim to include the installation of certain goods, especially the fitting of goods from the large electrical department. The question Do you fit the appliance is an extremely frequently asked question in the department and all the selling partners can do is recommend external fitters. There are two main types of customers that feature in any organisation. These are External customers who are customers from outside the organisation in our case John Lewis who come into the store require our products and services. It is these people that spend the money and help to make John Lewis successful. There are then the internal customers in John Lewiss case the partners who may require information or the services of other people within John Lewis to help the smooth running of the store. Here is a list and description of the different customers that are important in the Large Electrical Department at John Lewis Watford.  External Customers  Students  The department often has to help young students who are about to leave home and go off to university. They therefore are looking to kit out a flat etc with the essentials. This group of customers are usually looking to spend as little money as possible on the machines. They are largely just interested in knowing that it has the basic functions. Young Single Females  These customers are usually buying to a budget and as they are buying for just one person and are therefore after basic reliable appliances. They also usually go for small appliances such as under counter refrigeration.  Young Single Males  These men often have money to spend and will go for reliable brands sometimes with a high specification and sometimes with a low specification. Young Newly Weds  This group of people are likely to be starting up a new home and are after new large electrical goods. The money being spent can vary a fair bit from very cheap to very expensive. They will be after a lot of information about the different makes and products that are on the market.  Landlords  The department deals with many landlords who are after the really cheap as they are often kitting out more than one residence. They also want something that will last for a last for a decent amount of time. Middle aged single people  Both male and female customers want appliances that are reliable but without a high specification as it is an appliance just for them.  Middle aged married customers  These customers are the ones that are replacing existing appliances because the old one has stopped working. They are very knowledgeable about the way that appliances work and know exactly what they want.  These customers often are buying to a budget and are after real value for money. They sometimes need a lot explaining to them as many are buying again after having had a machine for a number of years and need to know about technological changes. They wont however want an appliance that is complicated to use. They may also be living by themselves or as a couple so also wont need so many features.